I’m Not Confused — I’m Rebranding Every 90 Days
Some call it chaos. I call it agile self-concepting. If you’re not willing to pivot your identity, how serious are you about growth?
Culture | HERsay | MANalogue | Mental | Relationship
I’m Not Ghosting You. I’m Dissociating With Style.
Yes, I saw your text. I even rehearsed a reply in three emotional dialects. Then I floated into the ceiling like an emotionally unavailable Roomba.
ASU Effect: Freshman Arrives Average, Graduates as Instagram’s Sun Devil Stereotype
She came for classes but stayed for the “ASU Effect” transformation: 60% hair flipping, 40% filtered sunset selfies, 100% not citing sources in class.
Freshman Develops Entire Personality Around Dorm LED Lights
He arrived with one suitcase and 36 feet of mood lighting. Two weeks in, he hasn’t spoken to his roommate, but the room looks incredible during Fortnite losses.
Woman Wears Statement Coat to Grocery Store, Deeply Aware It’s Her Personality Now
She wanted warmth. What she got was constant eye contact and an unspoken expectation to have something interesting to say in the frozen aisle.
Woman Redesigns Apartment to Match Life She Isn’t Living Yet
It’s minimal, elegant, and emotionally unavailable. Much like the version of herself she hopes to become once she starts waking up at 6:00 a.m.
Fraternity Brother Unsure if He’s in a Brotherhood or Niche Performance Art Collective
Between the matching outfits, rehearsed chants, and ritualized violence disguised as bonding, he’s starting to question whether this is a social club or immersive theater.